WELCOME

I’M YOUR strategic business coach

What if growing your beauty business didn’t mean burning out, people-pleasing, or guessing your way through every decision? I help women create aligned, intentional growth — the kind that feels clear, grounded, and actually fits your life. Let’s build something sustainable, strategic, and fully yours.

A woman with long dark hair, sitting on the floor, wearing a cream-colored blazer, black pants, and white and teal sneakers, posing against a plain light background.

MEET YOUR MENTOR

HEY, I’M justine

Business coach, beauty pro, and a quiet disruptor.

I help women who are ready to stop performing and start creating something real.

Through coaching, mentorship, and behind-the-chair transformations, I hold space for bold shifts — the kind that come from getting honest with yourself and letting go of what’s no longer yours to carry.

I built my business from the ground up — while healing, rebuilding, and reimagining what success could feel like. And now I help other women do the same.

If you’re looking for something deeper than “boss babe” energy — you’re in the right place.

A person with painted nails and multiple rings uses a laptop on their lap, sitting on a white couch.

MY STORY

Trust me, I’ve been where you are

Ten years ago, I was burnt out — doing the most, chasing a version of success that never really felt like mine. I was overbooked, under-supported, and constantly questioning if I was doing enough.

I didn’t see women running their businesses the way I wanted to — grounded, soft, strategic, and actually sustainable. So I built it myself.

Since then, I’ve...

✔  Grown multiple beauty businesses from scratch — all without burning out or selling out.
✔  Supported many women in creating aligned, profitable businesses they actually enjoy running.
✔  Helped various beauty pros launch brands that reflect who they really are.
✔ Guided beauty entrepreneurs through seasons of growth, rebuilding, and reimagining what success means to them.
✔  Grown something sustainable, steady, spacious, and mine.

TIME TO MAKE IT HAPPEN

✹

TIME TO MAKE IT HAPPEN ✹

HOW I CAN HELP

MY MISSION

Helping women come home to themselves — in business, and in life.

This work isn’t about becoming someone else. It’s about clearing the noise, reclaiming your voice, and building something that actually feels like you!

What I want for you:

✔ The freedom to choose your own hours.

✔ Waking up excited to start your day.

✔ A clear vision of your goals in business and life.

✔ A strategy that feels aligned, not forced.

✔ A business that supports your life (not the other way around).

  • What Clients Are Saying

    “ I booked a coaching call because I felt stuck. I didn’t expect to feel so seen. Justine helped me make sense of everything I’ve been holding in — my ideas, my doubts, the pressure. I left that call with a clear plan and way less noise in my head. ”

    — Kelsie S.

  • What Clients Are Saying

    “ I went into the call feeling scattered & unsure of what to focus on… Justine helped me slow down and actually name what I want — and why. It wasn’t overwhelming or intense — it just made sense. I’ve already made a few changes that feel so much better and are more in-line with my vision. “

    - Sarah M.

  • What Clients Are Saying

    “ I’ve worked with other business coaches before and honestly it always felt kind of generic/templated and all the business jargon just didn’t make sense to me - someone that is not experienced in this field. Working w/ Justine felt different. She ACTUALLY listened, like really listened, and asked all the right questions to get me to where I needed to be. I didn’t leave feeling overwhelmed — I felt clearer. Like, FINALLY someone who gets it.”

    — Lauren T.

Ten years ago, my life looked nothing like it does today. I was exhausted, spread thin, and doing the most for everyone but myself. My phone never stopped buzzing, and even checking it gave me anxiety.

I was working around the clock and still felt behind — like I was everywhere and nowhere at once.

Now I help women rebuild from that same place — not just in business, but in how they see themselves, what they allow, and what they create.

If you’re ready to create something that actually fits your life, I’m here to help you start.

ARE YOU READY TO MAKE A CHANGE?